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DRIVEN BY CHANGE

Promo

Documentary

This project was a collaboration between McLaren Racing and sponsor VUSE to showcase a new livery design. The livery was created by Middle Eastern artist Rabab Tantawy and features her graffiti art inspired by Nubian culture. She is the first ever independent artist to have their work displayed on a Formula 1 car. The suite of assets which included an array of social content showcased the design process. Shoot in Dubai and London.

Credits:

Clients

Vuse, McLaren

Agency

The & Partnership, BAT, BEAT

ECD: Johan Schwella

Business Director: Neil Denning

Creatives: Mike Dawe & Lee Manton

Producer: Amber Grace

Production

Seven Iron Ltd

Producer: Andy Roberts
Director: Ben Marshall
DOP: Toby Goodger + Charlie Goodger
1st AC: Anthony Mchugh
2nd AC: Harvey Davies
Gaffer: Ben Kyle
Content Director/Photographer: Casey Hennessy
Sound Op: Simon Haggis
Production Manager: Natalie Duval
Editor: Zoé Desgraupes @ Flock Edit
Online & Grade: TAG Worldwide
Sound design: Ed de Lacy @ Clearcut Sound
Original Score: Stephen Ettery

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