DRIVEN BY CHANGE
Promo
Documentary
This project was a collaboration between McLaren Racing and sponsor VUSE to showcase a new livery design. The livery was created by Middle Eastern artist Rabab Tantawy and features her graffiti art inspired by Nubian culture. She is the first ever independent artist to have their work displayed on a Formula 1 car. The suite of assets which included an array of social content showcased the design process. Shoot in Dubai and London.
Credits:
Clients
Vuse, McLaren
Agency
The & Partnership, BAT, BEAT
ECD: Johan Schwella
Business Director: Neil Denning
Creatives: Mike Dawe & Lee Manton
Producer: Amber Grace
Production
Seven Iron Ltd
Producer: Andy Roberts
Director: Ben Marshall
DOP: Toby Goodger + Charlie Goodger
1st AC: Anthony Mchugh
2nd AC: Harvey Davies
Gaffer: Ben Kyle
Content Director/Photographer: Casey Hennessy
Sound Op: Simon Haggis
Production Manager: Natalie Duval
Editor: Zoé Desgraupes @ Flock Edit
Online & Grade: TAG Worldwide
Sound design: Ed de Lacy @ Clearcut Sound
Original Score: Stephen Ettery