LEXUS NX
TV Commerical
Art
BTS
Briefed to make the new Lexus NX famous for its striking design. Research showed that our audience were passionate about art and culture and wanted a vehicle that reflected their discerning taste. The campaign recreated works of art – including Van Gogh, Koons, Mondrian and Hopper – and featured the new NX driving through the scenes and carried the line ‘The Art of Standing’.
Credits:
Clients
Lexus Europe
Agency
The & Partnership,
Creatives: Micky Tudor, Monty Verdi, James Crosby
Agency Producer: Andy Roberts
Business Director: Tom McCoy
Production
Production Company: Stink
Director: Ne-O
Producer: Juliet Naylor
Production Manager: Zoe Acourt
Executive Producer: Jon Chads
Director of Photography: Stuart Graham
Set Designer: James Hatt
Service company: Papaya
Post-Production & Visual FX: The Mill
Executive Producer: Ian Berry
Producer: Tom Manton, Simon Bath.
Lead Flame artist: Gareth Brannan
Colourist: Seamus O’Kane
Lead CG: Philip Maddock
2D Artists: Sole Martin, David Wishart
Matte Painting: German Casado, Cameron Johnson
Editors: The Quarry
Editor: Jonny Scarlett
Producer: Charlie Morris
Recording Studio: Clearcut Sound Studios
Sound Engineer: Chris Wigglesworth
Music Company: Dave Goulding @ Wake the Town