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TV Commercial 

Argos Christmas campaign, shot by director James Rouse and set to Gary Barlow's song 'Incredible', once again taps into the nostalgia of flicking through the iconic Argos gift guide at Christmas...this time with a magical twist.





Executive Creative Director: Yan Elliot
Creative Team: Matt Wood & Tom Loveless
Agency Producer: Andy Roberts
Senior Account Director: Lucy Almond 


Production Company: Outsider
Director: James Rouse
Producer: Benji Howell
Production Manager: Tim Steele
Director of Photography: Antonio Paladino 
Production Designer: David Lee
Art Director Grant Bailey
Set Stylist: Poppy Luard Wardrobe 
Stylist: Selina Wong

Editing: Work Editorial
Editor: Art Jones
Editor’s Assistants: Rain Keene & Miles Watson 
Producer: Ellie McNaughtan
Executive Producer: Ben Tomlin

Post Production: Framestore 
Colourist: Simon Bourne
VFX Supervisor: William Bartlett

2D lead: Saruta Puff Pisanwalerd 
3D lead: Adam Smith
Flame: Andrew Salter
Executive Producer: Helen Hughes
Producers: Sian Jenkins & Alexia Paterson
Production Co-ordinator: Emma Hughes

Sound Studio: Factory 
Engineers: Anthony Moore & Jon Clarke
Producer: Lucy Spong

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